Into:BitAds
Paid on verified sales, not impressions
As of · Jun 13, 06:42 UTC
A marketing subnet that pays miners only for sales they can prove, and burns its own when those payouts run ahead of the revenue actually generated.
What is BitAds
BitAds is a decentralized performance marketing network running on Bittensor as Subnet 16. Brands fund campaigns, independent marketers promote them wherever they can reach an audience, and everyone gets paid based on verified sales rather than clicks or impressions.
The simple version: It is like an affiliate marketing network, but the affiliates are Bittensor miners and the payouts are settled on-chain against confirmed purchases.
Centralized equivalent: Affiliate and performance-marketing platforms like Impact, CJ Affiliate, Rakuten Advertising, or ShareASale.
How it works:
- Miners promote BitAds campaigns across whatever platforms they choose and drive real purchases. Per the project's repository, they are scored on verified sales, revenue in USD, and a low refund rate.
- Validators collect each miner's sales performance, compute a score, and set weights accordingly. The scoring formula in the repo weights revenue at 85% and sale count at 15%, then applies a refund penalty.
Why This Matters
- The problem it solves: Digital advertising is full of metrics that do not map to revenue: impressions, clicks, and views that brands pay for whether or not anything sells. BitAds settles on verified sales, so a brand pays for outcomes rather than activity.
Other research from the same neighborhood of the network.
