Bitcast
SN93A decentralised creator economy connecting brands with content creators through AI matching
Bitcast turns YouTube content creation into an on-chain market, where brands post briefs, creators publish videos, and validators verify engagement before any rewards flow. It's the first Bittensor subnet built around creator monetization.
// Brands meet creators, on-chain
Bitcast (SN93) is a Bittensor subnet that connects brands with YouTube content creators. Brands publish content briefs specifying what they want promoted. Miners (creators) publish videos that satisfy those briefs. Validators verify engagement through YouTube Analytics, then distribute rewards based on actual performance metrics.
The simple version: It's like a talent agency meets a smart contract. Brands post jobs, creators do the work, and an automated system pays based on what viewers actually watched.
Centralized equivalent: Grapevine, AspireIQ, or traditional influencer marketing platforms. No direct decentralized equivalent existed before Bitcast.
How it works:
- Miners operate YouTube channels (up to 5 accounts per miner for agency-style operations), publish videos targeting active briefs, and earn rewards based on verified engagement, specifically YouTube Premium revenue or an equivalent estimate from minutes watched
- Validators obtain temporary OAuth tokens to access YouTube Analytics, verify which videos satisfy brief requirements (transcript plus description checks), apply boost multipliers and reward caps, and disburse on-chain rewards
- The problem it solves: Influencer marketing is opaque and difficult to price fairly. Brands can't easily verify real engagement, and creators often get paid based on follower count rather than actual performance.
- The opportunity: The creator economy is large and structurally inefficient. Automating brief verification and performance-based payouts removes significant friction for both sides.
- The Bittensor advantage: On-chain reward distribution means creators are paid transparently and automatically, without an intermediary taking a cut or delaying payment. The competitive miner model pushes creators toward content that actually performs.
- Traction signals: 14 active miners, a market cap of 64,240 TAO (the largest of the three subnets covered here), and a 30-day price increase of 35%. Volume is up 91% in 24 hours. The team claims Bitcast has generated meaningful revenue, described as the first profitable project on Bittensor. GitHub shows 140 commits across 6 contributors with the last commit on March 28, 2026.
Category: Gaming and Entertainment | Centralized Competitor: AspireIQ, Grapevine, CreatorIQ, direct brand-creator deals
The influencer marketing industry is estimated at tens of billions of dollars annually, but most of it flows through opaque intermediaries. Creators rarely know exactly how they're being scored, and brands rarely have reliable attribution for engagement driven by a specific video.
Mechanism:
According to the Bitcast GitHub repository (github.com/bitcast-network/bitcast) and TAO.app documentation, the subnet uses a multi-layered scoring system. Briefs are assigned boost values that act as multipliers on scores for compliant videos. Three video formats are supported: Dedicated (sponsor is the main focus, 100% of reward, up to 2 videos per account per brief), Ad-Read (short sponsor segment, 20% of reward, up to 5 videos), and Integration (sponsor content woven into the video). Validators use OAuth to pull YouTube Analytics, check that video transcripts and descriptions satisfy brief requirements, then calculate rewards from YouTube Premium revenue data or a minutes-watched estimate for channels not on the YouTube Partner Program. Emissions caps prevent concentration, and timing windows control which videos remain eligible.
With 20,665 TAO in the pool and a market cap of 64,240 TAO, Bitcast is well-capitalized for its age. The subnet uses a split mechanism with 60/40 emission allocation across two mechanisms. Emission share is 2.60% (from the screener), placing it among the more active subnets by network weight. Net 7-day flow of 1,303 TAO and 24-hour net of 491 TAO signal healthy ongoing inflows. Chain buy rate is 2.34%.
The subnet's main current focus is on Bittensor ecosystem promotion briefs, with plans to expand to broader brand categories. No team information is publicly listed in the TAO.app profile, but the GitHub and subnet documentation show an active development team.
- Platform dependency: The entire reward system relies on YouTube's OAuth and Analytics APIs. Any policy change by YouTube, such as restricting third-party API access, could significantly disrupt operations.
- Content quality control: As the network scales, maintaining brief quality and preventing low-effort or gaming behavior (e.g., watch-time manipulation) will require ongoing validator sophistication.
- Narrow brief scope: Current briefs focus on Bittensor ecosystem content. Expansion to other brand categories is planned but unproven. The subnet's long-term viability depends on attracting outside advertisers.
- Concentration: Gini of 0.62 is moderate; with only 14 active miners, a small number of high-performing creators could capture a disproportionate share of emissions.
